Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth â you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider’s perspective to guide you through pattern recognition, analysis, and implementation. Big Data, Big Innovation details a groundbreaking approach to ensuring your company’s upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth.