|Title||Gamification by Design|
|Sub Title||Implementing Game Mechanics in Web and Mobile Apps|
|Author||Christopher Cunningham Gabe Zichermann|
|Category||Computer & Programming|
|File Size||10.0 MB|
What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment. Whether you’re an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.