Download Google AdWords PDF

TitleGoogle AdWords
Sub TitleManaging Your Advertising Program
AuthorAnastasia Holdren David Booth
CategoryComputer & Programming
LanguageEnglish
Region
TagsMarketing
ISBN1449308384
Year2011
FormatPDF
Pages192
File Size19.3 MB
Total Download79
Description

Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns. Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don’t understand how AdWords works. This book gives you an edge.

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