Magento is an open source e-commerce solution. It comes with a variety of tools necessary for building a successful online shop. Magento offers many built-in capabilities, such as promotion pricing and coupon codes, detailed statistics, and SEO options. By using Magento’s powerful theming engine, you can control the look, content, and functionality, and easily launch a flexible e-commerce website. This book will help you build your own store and help you broaden your customer reach. The book is a step-by-step guide to theming Magento 1.8, aimed at readers with little technical expertise. Starting with simple changes you can make to customize your store, from changing the logo and favicon to other simple configurable items, the book moves on to cover more in-depth theming techniques to help you build a fully custom Magento theme you can be proud of. By the end of this book, you will be able to create a new, custom, responsive, and advanced Magento theme of your own.