Download Professional Search Engine Optimization with PHP PDF

TitleProfessional Search Engine Optimization with PHP
Sub TitleA Developer's Guide to SEO
AuthorCristian Darie
CategoryComputer & Programming
LanguageEnglish
Region
TagsMarketing
ISBN0470100923
Year2007
FormatPDF
Pages387
File Size8.1 MB
Total Download93
Description

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

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