Building Your Online Store With WordPress and WooCommerce

Book Description

Teaches you all about e-commerce and how to create your own online shop using WordPress and WooCommerce. Regardless of a business’s size, e-commerce helps level the playing field, increases a business’s exposure, allows companies to reach customers globally, and streamlines the fulfillment process. In the past, e-commerce websites were expensive, technically difficult, and time-consuming to create but not anymore.
WordPress and WooCommerce together are a complete e-commerce solution that can be used to sell both physical and digital products online. You’ll learn how to install WordPress and how to plan your e-commerce solution with WooCommerce as well as install, create, secure, test, and market a sample online store.
Save time and money by planning your own e-commerce strategy without paying expensive consultants. Increase your brand and products’ or services’ exposure to your target customers, and increase sales by offering target customers the ability to purchase products online as well as reach potential customers globally.

Table Of Content

• Table of Contents
• About the Author
• About the Technical Reviewer
• Acknowledgments
• Introduction
• Chapter 1: Introduction to  E-commerce
  • What Is E-commerce?
  • The History of E-commerce
  • E-commerce Today
  • Consumer Behavior and E-commerce
  • E-commerce in Big and Small Businesses
  • Why E-commerce?
  • Open Source Software
  • Summary
• Chapter 2: Planning Your E-commerce Strategy
  • Why Create an E-commerce Strategy?
  • Creating Your E-commerce Strategy
  • SWOT Analysis
  • Goal Setting
  • Budget
  • Inventory
  • Timeline/Project Schedule
  • Things to Consider
  • Online Store Planning Checklist
  • Target Audience
  • Product/Service Selection
  • Customer Service
  • Marketing
  • Summary
• Chapter 3: Overview of WordPress
  • What Is WordPress?
  • WordPress Popularity
  • Intuitive User Interface
  • Free and Low-Cost Training Resources
  • Cost Efficient
  • Easy Setup and Maintenance
  • Themes
  • Plugins
  • Where to Get WordPress
  • WordPress Requirements
  • Installing WordPress on a Web Host
  • Post-Installation Setup
  • Summary
• Chapter 4: WooCommerce for  E-commerce
  • PayPal Overview
  • What Is WooCommerce?
  • WooCommerce Features
  • Built on WordPress
  • No Upfront or Monthly Cost
  • 30-Day Money Back Guarantee
  • Safe and Secured Payments for Customers
  • Sell Physical or Digital Products
  • Multiple Payment Gateways
  • Unlimited Inventory
  • Global Support
  • Extend WooCommerce with Extensions
  • iOS Mobile Device Store Management
  • E-commerce on Any Page
  • Meetups
  • Other WooCommerce Products
  • Installing WooCommerce
  • Installing WooCommerce via FTP
  • Summary
• Chapter 5: E-commerce Themes
  • Enhancing the Customer Experience
  • Lighting
  • Music
  • Product Displays
  • Signs
  • Décor
  • Color Selection
  • Product Selection
  • Storefront Entrance
  • Customer Service
  • Complimentary Gifts
  • WooCommerce Theme Overview
  • Choosing a Theme
  • Easy Installation
  • Responsive and Mobile Ready
  • Easily Customizable
  • AJAX Scripts
  • Load Time
  • Support
  • Clean and Multipage Layout
  • Theme Examples
  • 8Store
  • Sold from Dessign.net
  • E-commerce Gem
  • Summary
• Chapter 6: Creating Your Online Store
  • Product or Service Categories
  • Setup Wizard
  • Page Setup
  • Store Setup
  • Payment
  • Shipping
  • Recommended Extras
  • Activate
  • Ready
  • Creating Your Store
  • Site Identity
  • Header
  • Footer
  • Background
  • Typography, Buttons
  • Layout
  • Product Page
  • Menus
  • Widgets
  • Homepage Settings
  • Store Notice
  • Product Catalog
  • WooCommerce
  • Additional CSS
  • More
  • WooCommerce Settings
  • General Tab
  • Products
  • Physical Products
  • Virtual Products
  • Downloadable Products
  • Inventory
  • Shipping
  • Linked Products
  • Categories
  • Product Tags
  • Attributes
  • Orders
  • Summary
• Chapter 7: Securing Your Online Store
  • Security Strategies
  • SSL Certificates
  • PCI Compliance
  • WordPress Strategies
  • Keep WordPress Updated
  • Use Strong Passwords
  • Choose Reputable Web Hosts
  • Keep WordPress Plugins Updated
  • JetPack Protect
  • Change the Default “Admin” Username
  • Change WordPress Database Prefix
  • Firewalls, Antivirus, and Antispam
  • Firewalls
  • Antivirus Plugins
  • Antispam Plugins
  • Disable Directory Browsing on the Web Server
  • Limiting User Permissions
  • Privacy Policy
  • Summary
• Chapter 8: Testing Your Online Store
  • Choosing a Testing Strategy
  • Testers
  • Product Images
  • Product Descriptions
  • Product Categories
  • SSL Implemented
  • Sample Data Deleted
  • Mobile Device Testing
  • Testing Payment Methods
  • PayPal
  • Stripe
  • Accounts & Privacy
  • Emails
  • Testing Virtual Products
  • Logging Debugging Information
  • Launching Your Online Store
  • Summary
• Chapter 9: Marketing Your Online Store
  • Marketing Strategy
  • Free and Inexpensive Marketing Resources
  • Social Media
  • YouTube
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Snapchat
  • E-newsletter
  • Interviews
  • Press Releases
  • Custom Images
  • Company Phone Message
  • Coupons and Discounts
  • Blogging
  • Pinterest
  • Paid Social Media Ads
  • Summary
• Chapter 10: Maintaining Your Online Store
  • Updating WooCommerce
  • Updating WordPress
  • Updating Plugins
  • Updating WooCommerce Extensions
  • Backing Up WordPress and WooCommerce
  • Reviewing Reports
  • Coupons/Discounts
  • Renewing Domain Name
  • Renewing Web Hosting
  • Providing New Products
  • Orders
  • Google Analytics
  • Summary
• Index